The Appbase field guide
Better questions.
More useful analytics.
Practical measurement for consumer apps. Start with a clear question, track the right events, and know what the numbers can tell you.
Onboarding
Find where your mobile onboarding loses people
A practical tracking plan for onboarding steps, completion and drop-off, with versioned flows and an example you can apply to a consumer app.
Read the guide →Monetization
Track paywall views through trials and first payments
Measure paywall conversion with a clear denominator, separate trial starts from payments, and connect mobile behavior to verified RevenueCat outcomes.
Read the guide →Retention
Measure mobile app retention without mixing definitions
Calculate exact-day D1, D7 and D30 retention from first opens, handle incomplete cohorts, and distinguish app activity from subscription retention.
Read the guide →